Strategy

Strategy

Does the search for competitive advantage leave you baffled? Can you effectively analyse the internal and external environment to make the right strategic choices and formulate robust plans? Do your well made plans fall apart as they are implemented?

Course contents and objectives
The aims and contents of this course can include:

  • Understand what strategy is and why it is important.
  • Understand your role in the analysis, formulation and implementation of strategy.
  • Define strategic leadership, incorporating the company vision, mission, goals and values.
  • Assess strategic concepts across a range of organisations, including in relation to your own organisation.
  • Understand how to link the strategic goals of a company to the day-to-day activities of the firm taking into account organisational resistance to change and the need to measure and evaluate success.
  • Appreciate the importance and influence of e-commerce and information technology on strategy development.
  • Know when to seek external help in your strategy formulation
  •  How to make use of sourcing expertise when required
  • Personal action planning